That study was funded by the dating site e Harmony.In Britain around 20 per cent of heterosexual couples met online and 70 per cent of homosexual couples.
“Although I felt a bit of a loser, I joined an online dating agency.
I filled forms about my interests, my opinions and my personal goals – which was having a family – something I’d been too frightened to mention to my exes in the early days for fear of scaring them off.
“But the men I was introduced to were told what I wanted and shared those dreams. From the off we were on the same page and then it was only a matter of finding someone I also found physically attractive and that was Mark, the third man I met.” Wilkinson is far from alone.
Meanwhile, the share of 55- to 64-year-olds who use online dating has doubled over the same time period (from 6% in 2013 to 12% in 2015).
For young adults in particular, this overall increase in online dating usage has been accompanied by a dramatic increase in the use of mobile dating apps.